It is true that this article is directly more towardsteleclasses, yet, the ten tips also included hold true forany type of electronic Learning (eLearning) marketing andpromotion.
Teleconferences, also known as teleclasses or teleseminarsdepending on the presentation format, are the second hottestmarketing delivery technique for 2004. This delivery formatsatisfies the yearn to learn and opens an exchange tounbelievable global portions.
Previously called distance learning, the teleclass formatactually began in the mid-1990s through higher learninginstitutions. Now, without leaving your office or easychair, you can put on a headset, lean back and learn. Noparking challenges, gas usage, or travel time required.
Technology is exploding in this part of the communicationindustry. In 2003 this market tripled their servicefeatures for leaders, use and availability in on theincline, and the attendance limitations of 30 a few yearsago now expands to 150. And in 2004, the market continuesto show that it will double even 2003s number.
Teleconference phone numbers are still limited toavailability in only certain states, like Florida andNevada. The pressure for other states to addteleconferencing services at these reasonable rates is notthere yet. The bell is toiling louder every year.
Currently, you can purchase a personal-use 24/7 line in therange of $600 a year. Alternatively, you can rent a line bythe hour from $10 up or even share a line.
You can find no cost teleconference lines, likehttp://www.mrconference.com.
I found these services lessthan desirable. Many times, you get disconnect if you don'ttalk every 10 minutes or you are blocked from entering thecall if their lines are full.
No, teleconferencing will not take the place of "beingthere". Yet, some teleconference leaders can just aboutbring you physically into feeling that same experience.If you have never experience a teleconference, I recommendthat you do, but don't just try one. The greatest benefitto learning by phone is that you listening skills will reachnew heights quickly.
1. If you produce your own e-newsletter or printednewsletter, you can add a teleconferencing announcementsection.
2. Contact other e-newsletter or printed newsletter editorsand ask to have your teleconference announced in theirissues. You can swap for the space (your ad for their ad inyour e-newsletter), barter for a space in your session,offer an affiliate option, purchase the space or pay perclick. You want to advertise with your focus target.
3. You can also run pay-per-click search engine ads. TheGoogle AdWords program is a great place to start. If youpurchase an ad analyzer software (average $100) or a service(average $19.95/month) you will save time and make lessmistakes. It will also save you hours of analyzing yourown. Look for the ads that you pay more than a nickel each.
4. Place notices all over your web site -- especially yourmain page. Remember, this is a passive method (meaning thatyou still need to get visitors to the site before they canread it).
5. Write and distribute Internet articles on the samesubject. Unable to write, hire a ghostwriter. Allow threemonths for this process to begin working. You will also wantto write and distribute at least three articles a month.Don't ignore this marketing avenue. This method is numberfive on the top promotional methods for 2004.
If you are writing marketing articles a great media-postingsite is: http://www.ideamarketers.com.
Each site has it'sown guidelines and speciality topics. To find other media-distribution sites, visit http://www.google.com and searchon "submit article" and "[your topic]". Use your bio orresource paragraph, usually limited to five or less 60-character lines, to entice readers about your teleconferenceoffer.
6. Distribute your information globally. Whether usingInternet articles, advertising or any of the other methodsmentioned in item 2 and item 3 above. Find places in otherEnglish-speaking countries like the United Kingdom, Canada,Australia, and New Zealand.
7. Announce your teleconference calls on other people'steleconferences. You can slip it in with a question, whenyou are responding to a "what do you do" segment, or ask theleader before hand for an opening as a complimentary serviceto theirs, for bartering, or even a commission.
8. Add a promotional paragraph to all your outgoing e-mailsignatures.
9. Do you below to any discussion lists or boards that allowyou to post your teleconferences. Some do and some don't.If you are not sure, ask the group's moderator. Off aspecial price for members on the list.
10. Write a press release for each teleconference. Become amember of PR Web http://www.prweb.com/ -- membership isfree. I found this site to be the best for a Google pickup.
11. Begin a list of all your local newspapers that offerfree community event announcements. Find out what theirdeadline are and submission requirements. Create what theyneed and send it to them about a week or two before theirdeadline.
As you get acquainted with working with your localnewspapers, you can then begin to start expanding to othercities and locations. Choose a city and then do the same.When done, choose another city. Start a binder with all theinformation and set up your Internet browser with categoriesand your e-mail software with a separate "Communitynewspaper" section to keep yourself organized.
Eventually you will want to delegate this over to a VirtualAssistant.
12. Write a telephone answering script and change your voicemail frequently to mention your teleconferences.
13. Use fre*e offers to attract people to come and find outadditional information about your teleconferences. You canuse an ebook, ecourse, special report or even a white paper.A transcript of another teleconference, if the same targetmarket, would also work well.
14. List your class in teleclass directories. Some of theselisting posting sites require that you complete "their"teleclass-leading course. A big downfall in time andexpense. These include:http://www.seminarannouncer.comhttp://www.teleclass4u.comhttp://www.teleclasslive.comhttp://www.teleclass.comhttp://www.thefeelgoodplace.com/freetele.htmhttp://www.Yahoogroups.com has over 30 places to post yourlisting (depends on your topic).
15. If you give speaking engagements or attend seminars,give out flyers on your teleconference program. Works wellin networking groups too. Take the flyers to the libraries,senior and civic centers..Catherine Franz, a Certified Professional Marketing &Writing Coach, specializes in product development, Internetwriting and marketing, nonfiction, training. Newslettersand articles available at: http://www.abundancecenter.comblog: http://abundance.blogs.com
Category : Writing-and-Speaking:Teleseminars
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